Skip to contentRetail Holidays 2023 – Mid-summer is the favorite time for various marketing strategists to develop their customers and adjust their online business plan. Earth Day is celebrated on April 22 every year. On this day, different countries hold festivals to save the environment.
Among today’s trends, these five are most relevant to the industry. Other areas of focus for retailers will be rebalancing the workforce (for example, achieving a balance of online versus remote and creating an environment of inclusion) and community as the pillars of investment and return
Retail Holidays 2023
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mind. The buyer’s journey takes center stage as the year winds down and retailers look to the future. For example, if your customers are American then the 2023 US sales calendar must be done. Fortunately, we have done all the legal work so you don’t have to, check our calendar for the new 2023 dates.
Retail Media Networks
On average, holiday retail sales have grown 4.9% annually over the past decade – a trend the NRF predicts will grow 6% to 8% between 2021 and 2022. those forecasts are not, increasing only 5.3%. One of the biggest holiday shopping spots in Asia is the Lunar New Year.
Many luxury companies are already using this trend to their advantage, and you should too. This activity can increase sales for your new business or established business. The continued growth of social commerce offers growth opportunities for retailers and brands because TikTok is a leader of people and influencers, not brands.
So far, the signs have disappeared. Businesses have a golden opportunity to find out how to generate income from social media and drive the future of social business if they can get followers like big influencers.
Once retailers discover the TikTok product, it will become a major source of revenue. Offering live streaming and personalized ads to showcase events can increase loyalty with social business platforms like TikTok Shop. The result? The NRF estimates that sales will reach $936.3 billion in 2022, the peak holiday season, up 5.3% from 2021. This is higher than the average holiday sales growth of 4.9% over the past decade.
Identify Your Target Customer Segments
Physical retail stores and websites are becoming more and more important as a source of advertising for their sellers. . Advertising space on websites, in-store displays, mobile apps and streaming services will continue to grow among more retailers.
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But the most significant growth will come from streaming TV. “Broadcast media is desperate to move into streaming TV, taking the attention and budgets of big companies,” said Andrew Lipsman, senior analyst at Insider Intelligence. To carefully select products for your store, identify your target market.
Then stock up on a variety of products that your target market will no doubt be interested in during this quarter’s internet shopping holiday season. Often seen as the start of summer, Memorial Day is a great holiday to kick off your summer marketing campaign.
For clothing stores, it can be as simple as displaying summer looks in stores and online. Or, you can create a campaign to honor military members and veterans and donate a portion of the proceeds to a veterans charity.
Memorial Day
You don’t want to copy your competitors, but pay attention to what they are doing for holiday marketing. If you want to run a competition, look at what your competitors have done in the past and what they are doing now.
It can inspire you and give you strategic ideas to work on in your marketing. The focus in the early months of 2023 is usually not on making money, but on sales after the new year.
The new year begins on January 1. After an extraordinary development effort for such an event, it is becoming more and more popular to buy all kinds of new clothes. Labor Day was created as a holiday for workers and is the birthday of the American labor movement.
Whether it’s for school, college, or fall, businesses have a great opportunity to entice customers with new, high-quality clothing. The three largest US retailers are the leaders in promoting the retailer’s networks Amazon has previously used the latest Thursday Night Football broadcasts to sell ad space to its sellers and boost its marketing efforts.
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Research Your Competition
Kroger’s partnership with Roku to sell ads on ad-supported CTV adds strength if a potential merger with Albertsons. Walmart has been working with its retailers on retail networks for years and has created its own network called Walmart Connect, which is expected to generate $2 billion in revenue by 2021. Inbound Marketing
in addition to making the web will grow 38% to 6.5 billion dollars in 2023. “It’s a holy grail for advertisers,” said Lipsman. It can be easy to get the dates wrong on changing dates like the Lunar New Year.
So don’t ask your employees to post Instagram photos on “Mother’s Day,” for example. Tell them: “Post this on Mother’s Day, May 14, 2023.” The 2022 holiday season is expected to be particularly strong for retailers, with many stores continuing t
o shop in full force for the first time in early 2020.
6.8%, according to Mastercard SpendingPulse, which tracks all categories. Payments from November 2022 to December 2022. Online business is popular, growing 9.5% from 2021-more than any other category. Spooky month is already here! On October 31, different countries around the world celebrate Halloween.
Spring Break
For those celebrating Halloween, there are costumes, themes and teenagers running around collecting free candy. Consumers will spend an estimated $23.9 billion on Valentine’s Day in 2022. While flowers, chocolates and jewelry are popular ways to celebrate the holiday, many products can be marketed to Valentine’s Day shoppers, so don’t worry if
You’re not in, the section celebrates women’s rights and achievements on International Women’s Day, art. focus on issues like gender equality.. You can increase traffic to your website and raise money for a good cause by empowering women with messages of support or products related to women’s issues.
By now, hopefully you’ve reached your sales goals. And if not, don’t worry. The demand is still high as everyone is looking for Christmas gifts for their loved ones. Make sure you promote and discount your best free products with a guaranteed lead time commitment.
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This ensures your customers know when their order arrives in time for Christmas. With the kids out of school, families are out shopping or running errands, so take advantage if you’re close to a mall or park.
Father’s Day
Run a special spring holiday promotion, or add your signage outside of your store to attract more foot traffic than usual. January is one of the best months for online shoppers, as shoppers look for Christmas spending opportunities and gift cards.
Post-holiday sales attract hungry shoppers. And it can be a great opportunity to introduce your brand to new customers. Dealers and brands are emerging from a pandemic that has lasted for three years. Over the past year, supply chain challenges, inflation, economic uncertainty and political implications have taxed and weakened the retail industry.
With the new year, however, comes a new perspective and focus on the customer’s shopping journey. As retailers adjust to a new culture, seamless experiences and integrated shopping are shaping the future of retail. October has some interesting sales days for ecommerce sellers: If you want to increase the energy levels of your shoppers, use World Coffee Day to include some coffee products in your shipment.
You can do the same for your vegetarian customer base. A great example of a marketing calendar promoting the Lunar New Year involves the cosmetics retailer Sephora. The company created a campaign that featured red images and the stores gave shoppers red envelopes with discounts on purchases in advance.
Mother’s Day
Consumer concerns about inflation and the next recession may lead to weak sales due to inflation. A December 2022 survey conducted by CNBC found that 41% of Americans say they will spend less on holiday gifts in 2022 than in 2021. Americans plan to spend an average of $907 in 2022, compared to
$1,004 in 2021. Don’t leave money on the table with any holiday sales opportunities this year. Plan new products, campaigns or promotions this holiday season so you have enough marketing time to carry you through the year.
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Start planning your holiday campaign now and get ready to rock your marketing calendar this year. Although people historically don’t spend as much on gifts for Father’s Day as they do for Mother’s Day, be sure to add this holiday to your 2023 retail calendar. Send an email with gift ideas for dad or put together a themed gift package
to make shopping easier Because Mother’s Day is a high-traffic holiday, you’ll definitely want to participate. Even if your store doesn’t sell regular gifts for mom (flowers, jewelry, etc.), try to put something together and promote it specifically for Mother’s Day.
Veterans Day
Also, many consumers spend on New Year’s resolutions. Veganuary and Dry January are the perfect opportunity to help shoppers achieve their goals with your products. Before Chocolate Day comes at the end of the month ? Veterans Day is on November 11th every year.
You can add this date to your holiday retail calendar, maybe offer a special sale on that day or promotional discounts for current and former military service members. The most amazing celebration of patriotism takes place in July.
No holiday, for example, unites Americans like the 4th of July. A travel-related product that will be popular at parties seems to be a natural choice given that nearly 50 million Americans travel to see friends and family.
Another popular holiday in the marketing calendar where many consumers spend heavily is Mother’s Day. Consumers spent $31.7 billion on this holiday in 2022, and that number is projected to grow even higher in 2023. The word “Super Bowl” is actually a registered trademark, which means you can’t legally use it.
The Super Bowl
not for advertising purposes – at least, not without paying a lot of money to do so. This is why you see many brands using terms like “The Big Game,” “The Game,” “Super Game” or “Sunday’s Big Game.”
Create a free guide of your products for parents shopping for their children’s Easter baskets (toys, books, candy) or go one step further and have pre-made baskets for customers to purchase for a bundled price.
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